Shopping for Success: Getting Your Signage Project off the Ground

Information and communication are without a doubt two of the many keys to success. These 2 key elements are detrimental to the success of your new signage or graphics. You have a message to convey to your clients and to the world; having proper signage and a great design ensures that your message is effectively communicated to your intended audience.

The same reigns true for the design and development phase of signage and graphics. Having key information and photographs can make this part of the process much more fun, so we can get right on our way to crafting your new sign or signs. The type of information we will need from you will depend upon the project. In this post, we will go through some of our most common types of signs and talk about what information is needed and what type of photographs are most helpful with each type.

Getting Started

Before we explore the different types of signs, let’s go through the process of initiating your order. Once you have gotten in contact with us, either through our Contact page, by phone, or through social media, our project manager gathers all of that tasty information and any photographs or artwork and passes it along to our signage design team. They will develop the best solutions for your project, usually with 1-3 initial options. Next, we draw up renderings so that we share what we’re envisioning for your project. As you can tell, it is important to determine your needs and any current issues you are looking to overcome up-front so that we can craft the best solution possible.

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What are Vector and Raster Graphics and when do I use them?

In the graphic design world, there are 2 types of files- Vector (ai, eps, pdf) and Raster (jpg, png, tiff, bmp). Vector graphics are generated using mathematical and geometrical equations to represent shapes, letters, and numbers, but don’t worry about getting your calculator out, the math is all handled behind the scenes with computer magic. Vectors are great because they are able to be scaled from business card size all the way up to billboard-sized or more without losing any quality in the image. Vectors are the preferred format for logos and other brand graphics, due to their versatility.

The main that thing vectors aren’t, however, are photographs. Where a vector can be scaled without losing quality, I am sure we are all familiar with what happens to a medium or low-resolution photo when it is blown up. It becomes pixelated, or ‘blocky-looking’ and all around not great to look at, as you can see by many of the pictures on this page.

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